Contact: We would love to tell you more about all things that SAC does. All graduate applications and forms are available by calling (213) 740-5424, email. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Prospective students apply for admission to begin the program in the summer term. endstream endobj startxref endobj The course employs a combination of lectures, articles, and "hands-on" exercises. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Javascript is currently not supported, or is disabled by this browser. Prerequisite: MKT 445. <> The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: [email protected] COURSE DESCRIPTION This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ stream You are also welcome to email us on [email protected] if you have any questions. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. endobj Recommended during student's final semesters. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. endstream endobj 139 0 obj <>stream Comprehensive treatment of the behavioral foundations of brands and brand development. %%EOF Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? . A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. 0 94 0 obj <>stream (Curricular Practical Training.) Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova 0 stream UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. * Must be taken in the first term/semester or prior to admission. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Prerequisite: BUAD-307 or MKT-385x. Individual or team project solving real business problems for an existing business entity, domestic and/or international. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. 2 0 obj Provides experience in a student managed product team. Log in to web registration. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. 664 0 obj <> endobj Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. The Master of Science in Marketing Program begins in late May each year. Additionally, you can connect with the president of the SAC on LINKEDIN. % Examines happiness and wellbeing in consumer culture. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. endstream endobj startxref ?=~B,7~?B_ A minimum cumulative GPA of 3.00 is required for graduation. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Graduate Certificate in the Business of Entertainment. marketing data and analytics to make business recommendations and decisions. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream %%EOF hmo8?nb% %PDF-1.7 You may EMAIL the SAC. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). <> Work with R&D organization to design a new product or technology. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Graded CR/NC. Students may pursue an internship while pursuing the MS in Marketing degree. Issues about why new products fail and how brand images are managed in the marketplace are discussed. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Computer Application and IT hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. 3 0 obj Legal aspects of brand management such as trademark protection and infringement are also addressed. d_"Y"WjJg VxI^Vi $'=5. Involves market research and implementation planning. {[P hbbd```b``^"k@$ learning, and the use of big data in marketing analytics. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA f0H:L`x ! The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. endstream endobj 136 0 obj <>stream University Catalog Education. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: [email protected] Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Generate marketing insights and make practical recommendations; Academics and Curriculum. ** If not completed as a required course. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. 4 0 obj tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Exploration of alternative branding strategies and marketing tools for brand development. This version: August 22, 2021. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. %PDF-1.6 % Meet the Student Advisory Council of the MS in Marketing program. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. 0 This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. ^J~ywpR >F 4` * You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Media, Mass Communication and Journalism. i"c rtwtwXpLQ_d Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). 1 0 obj The GMAT is preferred. <br><br> Graduating from . An introduction to the changing world of a connected consumer. <>>> Seminar. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. Exposure and Mentorship From Experts in the Marketing Field. hbbd``b` Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Course Description endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Graded CR/NC. Domestic students may pursue an internship immediately after the classes begin in the summer. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. . hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. When attempting to . endstream endobj startxref 00o@,VvX`'lt043510n`fhxaL& U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- registration begins 3/1 . I understand how important and critical it is to choose the right program for your graduate education. - Personal commitment throughout the program. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Open only to Doctoral students. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. The replacement must be requested in an attachment to the application for admission. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. - Passion for marketing and desire to exceed and excel. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. endobj Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. 2 0 obj -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Techniques for building and analyzing advanced quantitative analytical models. HSKo@Wq] Research leading to the master's degree. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? For more information about this program please fill out THIS FORM. 3 months at . 4 0 obj It may no longer be on our site, or we may have moved it to a new location. Pe 8oZ |FO ;9 The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. 3 0 obj Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. <> Finance & Accounts. 1 0 obj In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. endobj Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. #S84u>I^j:&EnC#q!. endobj %PDF-1.5 % ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: A Personalized and Global-Focused Curriculum. *gBAt@eYq@'"%9*D$ 102 0 obj <> endobj Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. 2 0 obj ) Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. %%EOF Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. Prerequisite: BUAD 307 or MKT 385x. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream Let us know by taking a short survey. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Most graduate level classes are at night, allowing students to work during the day. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity N31a\nZ{ Proposal, data collection, analyses, and written report. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: [email protected] Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. You'll use a multi-channel approach to analyse and interpret data. Graded CR/NC. USC Schedule of Classes Summer 2023. classes begin 5/17. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. 6 ^30YB|*HBXOB [a Develop and estimate various state-of-the-art models of consumer choice and firm decisions. 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